NBC Universal this week announced that affiliates in 20 markets will get promotional spots featuring Olympians from some of their local markets in the hopes of driving local ad sales during the network’s coverage of the XXIX Olympiad. This spot—set to run in the Seattle market—features U.S. Olympic pole vaulter Brad Walker.
History Wraps Up NYC Subway To promote the third season of its hit series ‘Cities of the Underworld,’ History executed the first-ever full advertising wrap of the exterior and interior of a New York City subway car.
DCI Rings In Debut on NASDAQ Exchange Discovery Communications executives and several on-air personalities from across Discovery’s networks rang the opening bell at the NASDAQ stock exchange to commemorate the first day of trading as a public company.