Hispanic Television Summit 2009

Telemundo Communications Group president Don Browne has no doubt the 2010 Census will be "a game-changer" for Hispanics. More

The Mexicanal Network is building its distribution in California with multicast launches in Los Angeles, San Diego and Palm Springs and additional cable reach via Comcast in San Francisco. More

Essie Chambers Senior VP, Programming Centric WHY WE’RE WATCHING: Essie Chambers joined BET Networks’ new channel Centric in June 2009, overseeing all aspects of original programming for the 24-hour music and entertainment service targeting the 25-to-54-year-old African-American audience. More

Not content with its place as the biggest U.S. sporting event of the year, the National Football League wants to make the Super Bowl the most-watched sports event among Hispanics. The NFL is gearing up to launch a series of Latino-targeted marketing efforts around Feb. 7’s Super Bowl XLIV with More

1-800-OK-Cable, a marketing consortium of cable operators in New York, New Jersey and Southern Connecticut, has tapped Interpublic Group-owned Gotham ad agency to handle creative duties, including Spanish-language advertising. More

The National Football League wants to make the Super Bowl the most-watched sports event among Hispanics. More

Hispanic media buyers and Mexican soccer fans across the U.S. noticed that something was missing last weekend: Mexican league soccer on Univision. More

How do you market a new show that 1.5 million people will have sampled before it airs on TV? More

Battlestar Galactica. (See review, page 10.) The 90-minute pilot airs over two hours (including commercials) on Friday, Jan. 22. By then, Syfy said, 1.5 million people will have seen at least part of it on Hulu, Syfy.com, DVD and free on-demand platforms; via Apple iTunes and Amazon. More

Univision Studios president Luis Fernandez spoke with Hispanic Television Update about what viewers and distributors can expect from the No. 1 Hispanic broadcast network's new production shop. More

Multimedios Television, the Monterrey, Mexico-based TV network, has rolled out its service onto Time Warner Cable system in Los Angeles, the nation's largest Hispanic market More