Hispanic Television Summit 2009
HISPANIC TV SUMMIT NEWS FROM MULTICHANNEL NEWS AND B&C
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Q&A: V-me Media's Carmen Di Rienzo
Hispanic TV Update recently spoke with V-me Media's president and CEO, Carmen di Rienzo, who talked about synergies with the Spanish conglomerate Grupo PRISA and taking V-me's productions outside the U.S More -
Jurado Promoted At BBC Worldwide Unit
BBC Worldwide said Helen Jurado has been promoted to vice president, Sales & Distribution, Latin America, oveseeing multi-platform sales efforts of 50,000-plus hours of programming, as well as digital media and home entertainment in the region. More -
Free Press, Hispanic Media Coaltion: We Can Make Own Net-Neutrality Decisions
Free Press and the National Hispanic Media Coalition have joined in the call for a kinder, gentler network neutrality debate. More -
Hearst TV's Barrett: Changing News Sources Having "Profound Effect" On Industry Viewing, Money Flow
Some of the current economic hit broadcasters are taking is cyclical, broadcasters told the FCC Wednesday, but some of it is systemic and rooted in changes to the media marketplace that won't be undone by a rising stock market. More -
'Lopez' Primed To Go
TBS will look to carry its primetime audience into late night with the Nov. 7 launch of Lopez Tonight, featuring comedian George Lopez. More -
OnScreen Media Summit: Scanzoni Sees "Moderate Contractions" In 2010
While a full-scale recovery in ad spending across media platforms isn't likely to come soon-at least not in the first few months of 2010-the situation isn't as dire as some of the industry's most recent reports would lead one to believe, according to Group M Chief Investment Officer Rino Scanzoni. More -
Q&A: Kevin Conroy, President, Univision Interactive Media
Former AOL executive Kevin Conroy joined Univision in January to buttress the media company's online and mobile content, no easy task given that the U.S. Spanish-language media leader can't tap content from partner Grupo Televisa. Conroy, in an email exchange, discusses the challenges and More -
CNN Partners With Verizon FiOS For ‘Latino In America'
Verizon FiOS this week launched a "freeview" of its Spanish-language package, enabling current FiOS TV customers to sample for free, and during an entire week (Oct. 19-25), a package of 27 channels that is normally available for an additional $11.99 per month with a subscription of FiOS TV More -
Watch Your Language
Cable-operator and satellite-TV marketers shared stories about targeting Hispanics — whether to go Spanish-only or bilingual in messages, how to stretch niche-marketing dollars in a down economy — on a panel at last week’s Hispanic Television Summit, sponsored by Multichannel News and Broadcasting More -
Browne: Census a 'Game-Changer’
Telemundo Communications Group president Don Browne has no doubt the 2010 Census will be “a game-changer” for Hispanics. In a Sept. 24 interview during the Hispanic Television Summit, Browne made it abundantly clear that Hispanics and the media that serve them should expect big things after their More -
Hispanic TV Summit: Sandoval Accepts Achievement Award, Touts P&G's Leadership in Market
Procter & Gamble general manager of North American Marketing Edgar Sandoval closed out the 7th annual B&C/Multichannel News Hispanic Television Summit in New York Sept. 24 with a gracious acceptance speech after receiving, on behalf of the packaged goods giant, an award for a lifetime of More -
Hispanic TV Summit: Young Latino Males Hold Diverse Programming Interests
When it comes to watching TV, the interests of Hispanic males 18 to 34 extend across a host of genres. More -
Hispanic TV Summit: Time Warner Cable Learning From "El Paquetazo" Rollout
Time Warner Cable is still in the early stages of rolling out its "El Paquetazo" programming package, but it is already learning from its mistakes in how to market it. More -
Hispanic TV Summit: Distributors Differ On Local Vs. International Content
Distributors and programmers looking to make an impact in the Hispanic marketplace have to hedge their bets on what sorts of programming will perform best for them. More -
Hispanic TV Summit: Promotions Execs Build Brand Awareness Through Experiential Marketing
Promotions executives have found experiential marketing and events-based campaigns to be a strong builder of brand awareness among Hispanic consumers, panelists said at the Hispanic Television Summit here on Sept. 24. More -
Hispanic TV Summit: Spanish-Language Marketing Is Sensitive
Cable-operator and satellite-TV marketers shared stories about targeting Hispanics –– whether to go Spanish only or bilingual in messages, how to stretch niche-marketing dollars in a down economy –– at a Hispanic Television Summit session here Wednesday. More -
Hispanic TV Summit: Growing Hispanic Market Awaits "Cultural Mind-Shift"
Marketing and sales executives at Multichannel News/B&C event say mainstream advertisers need better understanding of Hispanic consumers. More -
Hispanic TV Summit: Don Francisco Touts “Three-Screen Approach”
The creator and host of variety juggernaut Sábado Gigante kicks off the B&C/Multichannel News Hispanic Television Summit with a keynote urging marketers to engage Hispanic consumers on multiple platforms. More -
Avail-TVN Score VOD Pact With VeneMovies
Avail-TVN has reached a long-term video-on-demand deal with VeneMovies, a commercial-free channel serving the U.S. Hispanic community. More -
Hispanic TV Summit: A Conversation With P&G's Sandoval
Procter & Gamble general manager of North America marketing Edgar Sandoval will receive the “Lifetime of Achievement in Hispanic Television” award from Multichannel News and Broadcasting & Cable on Sept. 24 at the seventh annual Hispanic Television Summit in New York. More
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