On Screen Media Summit | Multichannel News
OnScreen Media Summit News from Multichannel News and B&C
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OnScreen Media Summit: Branded Content's Risks and Rewards
New YorkEven in a recession, branded entertainment can offer advertisers new opportunities and greater return on investmentif they are willing to work closely with content creators and relinquish a bit of control. More -
OnScreen Media Summit: YouTube’s Hoffner: Monetization is Coming
New YorkYouTube director of content partnerships Jordan Hoffner outlined the Google owned video site’s plans to monetize its content during a keynote at the Broadcasting & Cable/Multichannel News OnScreen Media Summit Tuesday. More -
OnScreen Media Summit: Cross-Platform Ad Sales Remain 'Elusive'
New YorkMonetizing content on multiple media platforms is happening todaybut mostly as separate sales, not via single buys, a panel of experts agreed Tuesday. More -
OnScreen Media Summit: Wiley Says Forecast Good For DTV Transition
New York--Former FCC Chairman and prominent Washington communications attorrney Richard Wiley predicted relatively smooth sailiing for the digital conversion next February and generally avoided painting a positive picture for the incoming Democratic-led commission that many believe could be more More -
OnScreen Media Summit: Some Bright Spots Left For Cable
New York – While the recession and the general economic malaise have put a hurting on cable stocks this year, a panel of experts here said that despite the pressure there are still some bright spots in the sector. More -
OnScreen Media Summit: Verklin Navigates Canoe’s Waters
New York –– Cable operators know that television advertising is broken, and they plan to fix it in short order. More -
OnScreen Media Summit: 67% Of Cable Fare Is Original
Original cable TV programming continues to proliferate and now accounts for some two-thirds of what’s found on networks’ air. More -
OnScreen Media Summit: Audience Measurement Still Evolving
The field of audience measurement across TV, online and mobile has grown rapidly in the last twelve months, but still faces challenges in delivering the kind of data sought by advertisers. More -
OnScreen Media Summit: Audience Measurement Still Evolving
New York –– The field of audience measurement across TV, online and mobile has grown rapidly in the last twelve months, but still faces challenges in delivering the kind of data sought by advertisers. More -
OnScreen Media Summit: Economic Gloom Could Be Boon For Cable
New York – Influential Merrill Lynch media analyst Jessica Reif Cohen painted a somewhat gloomy picture for the overall economy at an industry conference today, but added that the downturn could present a big opportunity for cable companies. More -
MCN Presents OnScreen Media Summit
New York –– Industry executives will gather here Tuesday Dec. 2 to learn about the latest developments impacting TV, computer and mobile phone screens. More -
OnScreen Media Summit Registration Form
Click Here OnScreen Media Summit Registration Form OnScreen Media Summit December 2, 2008 Edison Ballroom 240 West 47th Street, New York, NY 10036 FOR MORE INFORMATION/TICKETS Sandy Friedman,or call 646.746.6740 To Register fill the form below TO REGISTER BY FAX CLICK HERE Item Price Quantity More
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