News and analysis from the Multichannel News/B&C event exploring the challenges of generating revenue in a multi-screen, multi-platform media world.
TOP STORY
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OnScreen Media Summit: Reif Cohen Likes Comcast NBCU Deal
Bank of America Merrill Lynch media analyst Jessica Reif Cohen said Comcast's potential deal to acquire a majority interest in NBC Universal could create "incredible" value for the MSO, but added that a failed deal could hit the stock hard. More
OnScreen Media Summit News from Multichannel News and B&C
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CTAM Summit 2009: VOD Helps Cable, But Needs Help on Ads
David Purdy of Canadian MSO Rogers Communications said he was laughed at four years ago when he added free on-demand programming to the cable lineup. More -
OnScreen Media Summit: Scanzoni Sees "Moderate Contractions" In 2010
While a full-scale recovery in ad spending across media platforms isn't likely to come soon-at least not in the first few months of 2010-the situation isn't as dire as some of the industry's most recent reports would lead one to believe, according to Group M Chief Investment Officer Rino Scanzoni. More -
OnScreen Summit: Marketing, Media Execs Urgent On Cross-Content Measurement
The growing penetration of multiple screens for content consumption has posed sticky problems for marketing and media executives. And while Nielsen last week revealed plans to install Internet meters with TV meters across its measurement panel within the next year, observers say that it cannot come More -
OnScreen Media Summit: Rogers To Launch 'TV Everywhere' In November
Rogers Communications, Canada's largest cable operator, will launch an online on-demand service with 15 network partners on Nov. 17, senior vice president David Purdy said on a panel at the B&C/Multichannel News OnScreen Media Summit here Wednesday. More -
OnScreen Media Summit: Meyer Urges Industry To Value Its Content
Promoting the value of content and developing compelling offerings for consumers is the key to helping the industry from tossing money and premium content down the drain, according to Warner Bros. Chairman and CEO Barry Meyer, More -
OnScreen Media Summit: Wilson: Cox Continues Focus On My Primetime VOD Platform
For Bob Wilson, senior vice president of programming Cox Communications, television is still about the small screen, rather than the computer screen. More -
OnScreen Media Summit: Content Management Challenges Remain In Multi-Screen Environment
While content migration to various platforms is a media given these days, significant digital profitability remains an elusive quarry. More -
OnScreen Media Summit: 3D's Future Coming Into Focus
The technology to bring full-capability 3D HD movies and sporting events into consumer's homes is expected to be available by 2010, though the business model for how programmers, marketing executives and cable operators has yet to be realized, said a panel of execs at the B&C/Multichannel News More -
OnScreen Media Summit: Chase Carey: News Corp. "Not Actively Engaged" in NBC Universal Pursuit
News Corp. President and COO Chase Carey says that his company is "not actively engaged" in talks with General Electric about acquiring a stake in NBC Universal, but that "any time you have something of this size and scope going on you're not doing your job if you're not thinking about it." More -
On Screen Media Summit | Multichannel News
News and analysis from the Multichannel News/B&C event exploring the challenges of generating revenue in a multi-screen, multi-platform media world. More
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