Digital Video Leaders to Stage Advertising Upfronts: WSJ
Google, Hulu, Microsoft, Yahoo! to Make Presentations in Manhattan during April
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By: MCN Staff | Feb 17 2012 - 2:59pm
Advertisers Think Television is Becoming More Effective
Growing Interest in Set-top Data, Advanced Applications
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By: Jon Lafayette (Broadcasting & Cable) | Feb 16 2012 - 5:54pm
Digital Advertising Alliance Launches Educational Ad Campaign
YourAdChoices Seeks to Educate Viewers about Control They Have over Online Privacy
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By: John Eggerton | Jan 20 2012 - 8:54pm
Advanced Advertising 4.0
Group M’s Bologna: Addressable Ads Finally Approaching Scale
NEW YORK — After six years of ev
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By: By MCN Staff | Sep 19 2011 - 4:01am
Advanced Advertising: Providers Fight For Playing Field Positioning
Comcast Spotlight, Zenith Media, Google, Canoe Ventures Jockey Tout Their Platforms
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By: Lindsay Rubino (Broadcasting & Cable) | Sep 14 2011 - 4:36pm
Advanced Advertising: Microsoft's Porter Says Industry Is Ripe For Such Methodology
Crowd-sourcing From Non-traditional Demos, Lifestyle, Behavioral Purchasing Targeting Should Be Part Of Mix
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By: Tim Baysinger (Broadcasting & Cable) | Sep 14 2011 - 12:41am
Advanced Advertising: Group M's Bologna: Addressable Ads Finally Approaching Scale
Ad Exec Says Technology Will Reach 15 Million Homes By Year-End
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By: Andrea Morabito (Broadcasting & Cable) | Sep 14 2011 - 12:21am
Weather Prepares Affils, Advertisers For Hurricane Irene
High Ratings Present Opportunities To Raise Revenues, Safety Awareness
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By: Jon Lafayette (Broadcasting & Cable) | Aug 25 2011 - 6:00pm
By: Jon Lafayette | Jun 16 2011 - 11:38am
By: Jon Lafayette (Broadcasting & Cable) | Jun 15 2011 - 9:02pm
