Advertising

Wrigley No Longer Has Any Advertising Skin In MTV Series

Joins GM, Taco Bell As Marketers To Withdraw From Controversial 'Skins'

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By: John Eggerton | Jan 23 2011 - 3:03pm

CES: Mobile Advertising Lags Usage

Rising Usage Of Mobile devices Has Not Yet Translated Into Big Ad Revenues

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By: George Winslow (Broadcasting & Cable) | Jan 7 2011 - 6:00pm

DirecTV Promises Addressable National TV Advertising

DirecTV announced it has made a deal with a major media buying agency that could eventually deliver $10 million worth of selected commercials

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By: Jon Lafayette (Broadcasting & Cable) | Dec 20 2010 - 2:02pm

$5 Billion Mobile Advertising Market In 2015: Smaato

Company Estimates $797.6 Million In Platform Ad Spend This Year

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By: Mike Reynolds | Nov 3 2010 - 11:37pm

Canoe To Test Advanced Ads With Association of National Advertisers

"CEE MEE" Project To Measure Interactive, Addressable, VOD Advertising

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By: Todd Spangler | Oct 13 2010 - 9:16pm

Advanced Advertising 2.0: Marketers Push TV's Engagement Buttons

New York -- While advanced-advertising business models and formats are still evolving, dozens of advertisers are taking advantage of interact

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By: By Todd Spangler | Jun 22 2010 - 3:30pm

Advanced Advertising 2.0: Varied 'Currencies' Driving Research, Business

Panelists: Different Methodologies Are Shaping TV Industry Transactions

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By: Mike Reynolds | Jun 22 2010 - 11:37am

Advanced Advertising 2.0: Lessons From CMO Kevin George

Beam Marketer, Ex of Unilever, Says Experiment With Compelling Content

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By: by Kent Gibbons | Jun 21 2010 - 8:34pm

Upfronts 2010: Advertisers Joining Team CoCo

TBS Securing Rates For Conan Akin To His Tonight Show

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By: Jon Lafayette (Broadcasting & Cable) | Jun 4 2010 - 3:37pm

Cable Network Advertising Up 16% In 2009: Nielsen

Broadcast Spending Declined About 10% Last Year

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By: By Todd Spangler | Apr 28 2010 - 7:38pm