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Digital media developments last week seemed to support those industry observers predicting the eventual demise of traditional television. But a closer look shows a
Showtime and fight promotion company Top Rank are taking an unprecedented digital media approach to the marketing and distribution of Saturday’s Manny Pacquiao
The MLB.TV premium service is the latest online service to dish out a subscriber rebate to PlayStation users due to the now week-long PlayStation Network outage. Major
Cable subscribers will be hard pressed to escape widespread royal wedding coverage leading up to Friday’s nuptials of Prince William and Kate Middleton. From
BET’s renewal of The Game and Let’s Stay Together announced Monday is not surprising, given the better than expected ratings performances of the two
With the NBA playoffs set to tip-off today, Turner Sports and NBA.com are gearing up to give online fans the opportunity to sit in the director’s chair during
Cable shows related to the sweet science have taken a beating this year. Animal Planet won’t ring the bell for a second season of former heavyweight champion
The National Association for Multi-ethnicity in Communications’ annual NAMIC Vision Awards will have a decidedly different look this year as it moves to an
If cable drove viewers to madness during the month of March, then the industry is poised to become addictive in April with the debut of several new and much-
Recently ring sports event distributors like HBO, Showtime and the WWE have used social media sites like Facebook to help build awareness and promote their respective