Reynolds Rap

Covering cable TV, broadband and Internet video technologies.

With apologies to Fireman Ed: J-E-T-S, Ratings, Ratings, Ratings!

Whether it was the bluster of the coach and his Gang Green minions, America’s love/...

Maybe it’s because the nations share a sense of longing and envy stemming from their prolonged Grand Slam droughts — Mark Edmonson was the last...

Imagine how many viewers ESPN could collect if TCU were battling Auburn this weekend?

In a plus-one matchup, 30 million or more viewers would have gathered...

Finally, Auburn and Oregon will square off in the BCS championship game Monday night with the Tigers favored by 2.5 points over the Ducks.

Pitting two high-...

It’s a new year and the rights deals are flowing.

Fox, looking to bolster its position in college football after seeing ESPN wrest away the Bowl...

Consider NBC’s ratings for the 2011 NHL Winter Classic from the ice half-frozen, or half-slushy because of the rain in the third-period perspective.

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No Dwight Clay moment was necessary. History wasn’t rewritten by a last-minute...

Not for Neil Young and Bruce Berry, but maybe for Geno Auriemma and Maya Moore.

After doubling up Pacific 85-42 on Tuesday, UConn puts its record 90-game...

Overcoming a string of clunkers on the field, ESPN managed to rally with its last two Monday Night Football matchups and ease past the Nielsen goal line...

If only NBC hadn’t opted for the Philadelphia Eagles-Minnesota Vikings game on Sunday night, Pennsylvania Governor Ed Rendell wouldn’t be calling us a...