Click through for photos of Comcast Spotlight bringing the Stanley Cup to Chicago clients, Starz's first Investor Day and more events for the week of Dec. 2.
Spike Gets Lively Social Engagement for Death-Match Show
Back on the topic of how social media activity drives TV viewers, Spike TV sent over some stats about its recent audience-participation app for last week’s live season finale of Deadliest Warrior (see Spike TV App Will Let Fans Vote During Live ‘Deadliest Warrior’ Finale, MTV VMAs: Social Monster and Social Science).
During the Sept. 14 telecast, fans were invited to vote on who should win the “UnDeadliest” face-off between vampires and zombies.
According to Spike, the initiative was a hands-down (heads-off?) success: 39% of viewers who visited the dedicated broadcast website participated in the voting, with more than 30,0000 unique visitors and 340,000-plus total votes during live broadcast. The voting features and apps were delivered through startup Loyalize.
On the ratings front, Spike TV’s telecast of the Deadliest Warrior season 3 finale drew a season-best 1.9 million viewers, which was the largest audience for the series since the season 1 finale. The telecast took third place for the night among cable nets among the desirable demo of men ages 18-34.
The Deadliest Warrior section on Spike.com had its second-largest audience this season, up 52% versus the average, and served 52,000 total video streams, up 97% vs. the show’s Aug. 3 live special.
Again, it’s not clear from the numbers whether the audience-engagement drove the ratings or vice versa, but both factors are probably at work here.
P.S. You can watch the full episode here.
Spoiler alert! The vampires win — but there’s a catch at the end…
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