With traditional pay TV, the customer-provider relationship is perfectly clear: You pay your X bucks per month to a cable, satellite or telco operator, and you get TV.
But in the Wild West of over-the-top Internet video, the question of who “owns” the customer is a lot murkier -- and service providers, device makers and OTT players each want to be the customer-facing entity, according to a study from billing-systems vendor Amdocs.