Cable TV Conventions

Confab Spotlights Multicultural Marketing

By: By Mike Reynolds | Jul 17 2006 - 1:55pm

BOSTON--"Just do it." No, William Ortiz wasn’t pitching athletic shoes. Rather, the president of multicultural division of branding, marketing and advertising agency

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CTAM, CEA Team up to Market HDTV

By: By Multi Channel News Staff | Jul 17 2006 - 10:28am

Boston -- Cable marketers have reached an agreement with the Consumer Electronics Association to team up on a project to educate consumers about the cut off of analog

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VOD Bites for Discovery, Comcast

By: By Mike Reynolds | Jul 17 2006 - 9:13am

Discovery Channel is taking its first plunge into the video-on-demand premiere waters with its big programming fish in tow.

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YES Aids Cable in Win-Back Effort

By: By Mike Reynolds | Jul 17 2006 - 9:11am

Yankees Entertainment & Sports Network is teaming up with cable operators to bring new meaning to the phrase, “stepping up to the dish.” The regional sports

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ICTV Recruits Cable Veterans

By: By Steve Donohue | Jul 17 2006 - 9:07am

Interactive-TV firm ICTV hired three cable veterans for its business-development team, naming Bob Beyer, Todd Hansley and Jody Stark vice presidents of business

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Comcast Sets $99 Bay-Area Bundle

By: By Linda Haugsted | Jul 17 2006 - 9:03am

Comcast's San Francisco Bay-area cluster adopted a $33-per-unit pricing structure to attract consumers into a three-product bundle for just under $100 per month.

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Cable Center Shoots CTAM History

By: By Steve Donohue | Jul 17 2006 - 9:00am

The Cable Center said it will record an oral-history overview of the Cable & Telecommunications Association for Marketing during this week’s CTAM Summit in Boston

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CMC Launches Ad Distribution Network

By: By Steve Donohue | Jul 17 2006 - 8:56am

Comcast Media Center launched an Ad Distribution Network today designed to allow cable programmers to quickly distribution promotional spots to cable affiliates. The

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Synacor Hires RCN Marketer

By: By Steve Donohue | Jul 17 2006 - 8:52am

Synacor said it recruited former RCN marketer Barbara “Bobbie” Herbs to head up marketing at the company, which aggregates content for high-speed-Internet portals.

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Group to Honor Ellis, Leddy

By: By Steve Donohue | Jul 11 2006 - 1:45pm

Former Time Warner Cable chief marketing officer Chuck Ellis will receive the “CTAM One of a Kind” award at the trade group’s CTAM Summit conference next week in

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