Programming

The Cable & Telecommunications Association for Marketing is pulling the plug on the annual CTAM Summit -- which will end its run after 37 years -- and Insights Conference, citing “structural changes” in the marketing organizations of its 90 corporate members.

The CTAM Summit debuted in 1976, while the Insights conference started as a research workshop in 1982. The 2013 CTAM Summit and Insights conferences had been scheduled for the end of cable’s Diversity Week in New York City.

ABC Family’s Pretty Little Liars Halloween special Tuesday night scared up 2.8 million viewers and drew major social media activity.
The Oct. 23 special also set viewership records for the network’s annual  “13 Nights of Halloween” programming stunt among adults 18 to34 (1.2 million), women 18 to 34 (956,000), persons 18 to 49 (1.5 million), women 18 to 49 (1.2 million), viewers 12 to 34 (2.1 million) and females 12 to 34 (1.8 million), according to network executives.

As it launches the third season of its series Drugs Inc., National Geographic Channel is joining forces with The Partnership at Drugfree.org on a campaign of Public Service Announcements designed to raise awareness of the drug epidemic in the U.S.

In addition to PSAs, the campaign includes billboards, lower thirds, online banner ads, blog posts and social media all aimed to drive viewers to Drugfree.org and call attention to the organization's Medicine Abuse Project.

While Apple is--as usual--keeping quiet about its plans for the event, dozens of sites have reported in recent weeks that the company will announce a new smaller screen tablet, which has been dubbed the iPad mini, next week.
Apple has sent out invitations for a product announcement event on October 23 at 10 a.m. (PT)
Multiple reports from sites like TechCrunch and Business Insider have indicated that the iPad Mini could have a 7.85-inch display and go on sale in November. Pricing could range from $199 to $399, according the TechCrunch.

RLTV will reveal a new brand identity next month.
The rebrand by the service that targets those 50 and older will feature a new logo, graphics package and color palette in its on-air, online and print materials. The change, inspired by consumer research, will also trade on a new tagline, "Experience Matters." and core group of 'R' words and imagery, reflective of RLTV's mission and core audience's aspirations and experiences.