Analyst: Nick Ratings Cost Viacom $23M in Profits
NEW YORK — What’s really behind Viacom’s problems with Nickelodeon? And
how much will they cost the company?
Viacom CEO Philippe Dauman has warned Wall
Street that an “inexplicable” drop in Nickelodeon’s
ratings will have an impact on the company’s advertising
revenues this quarter. Dauman pointed a
finger at Nielsen, which has said it found nothing
wrong with its methodology.