Co-Op Efforts With Retailers, Restaurants Are Paying Off
Orlando -- To draw in TV viewers who don’t buy movies on-demand, cooperative marketing efforts by operators and studios are extending into Walgreens, Target and even onto Pizza Hut box tops, with some success, marketing executives said Monday.
“Once you get people over the barrier of trying, they’re in and are satisfied with the product,” Stacy Gray, chief creative officer at In Demand, the cable-owned VOD distributor, said during a breakfast panel at the CTAM Summit here.