New York — Canoe Ventures is gearing up to launch
a national advertising platform for video-on-demand
later this year that will represent a “pragmatic” approach
to monetizing billions of free VOD views, said Arthur Orduña,
Canoe Ventures chief technology officer.
“It is clear that VOD is a huge, yet unrealized, opportunity
for all of us in this room,” he said.
Orduña added: “We must fi gure this out or the train will
leave the station without us. … Our Darwinian driver is not
just survival of the fittest. It’s the appeal of lovely, filthy lucre.”