New York — Sending fight fans on a free
trip to Las Vegas before a big bout and offering
the first 10 minutes of a video-ondemand
movie for free to hook the viewer
into buying — those are among the tactics
cable operators are using to pump up the pay
portion of the video-on-demand business.
Operators on a panel at the CTAM in
New York conference last week made clear
they see free and pay VOD as a vital and
growing part of the video mix.