MediaMath Says Deal Will Improve Analytics for Media-Buying Clients Across Web, Video, Mobile and Social Channels
MediaMath Says Deal Will Improve Analytics for Media-Buying Clients Across Web, Video, Mobile and Social Channels
Digital media-buying company MediaMath has acquired Akamai Technologies’ Advertising Decision Solutions (ADS) division, which MediaMath said will let advertisers improve the effectiveness and sophistication of audience analysis across Web, video, mobile and social channels.
Financial terms of the deal were not disclosed.
MediaMath will acquire substantially all of the assets associated with Akamai's ADS business, and will integrate the Akamai ADS team into its workforce. About 70 Akamai employees, nearly all of the ADS team, will be joining MediaMath.