Higher Churn, Slower Net Sub Growth Tied to Blackout
A blackout of about 26 Viacom networks, including MTV, Nickelodeon and Comedy Central, in July helped push up churn and temper net new subscriber growth in the third quarter at satellite giant DirecTV.
DirecTV added just 67,000 net new subscribers in the period, well below the 327,000 net new customers the satellite giant added in the same period last year, and missing analysts’ consensus estimates of a gain of 105,000. Churn for the period was 1.74%, 12 basis points higher than last year and above analysts expectations of 1.68%.