Cable TV Conventions

NBC Universal Cable said it promoted Gena Nason to director of marketing, on demand, and Meredith Shea to associate manager of field marketing and affiliate ad sales.

In its never-ending quest to educate members, the Cable& Telecommunications Association for Marketing will give away 800 copies of The Ultimate Question - Driving Good Profits and True Growth, by best-selling author Fred Reichheld, the group said Monday.

The first 800 CTAM Summit attendees who go to the event’s Web site (www.ctamsummit.com) and request a book will be sent a copy free-of-charge, including shipping and handling.

The Cable Center said it will record an oral-history overview of the Cable & Telecommunications Association for Marketing during this week’s CTAM Summit in Boston.

The project is part of several interviews The Cable Center -- formerly known as the National Cable Center and Museum -- has recorded of cable pioneers such as Turner Broadcasting System and CNN founder Ted Turner.

Boston —Broadband providers are poorly prepared for a competitive onslaught if their only message is about packaging and price, Young & Rubicam Brands vice chairman June Blocklin told CTAM Summit attendees here Wednesday.

If cable companies, as service providers, had better service reputations, they could talk less about price, she said, arguing that if the pricing message becomes a barrage to the consumer, the end-users will pick the company with the best brand.

Beales Details Summit Strategy