Cable TV Conventions

AOL Targets Latino Viewers

By: By Steve Donohue Jul 19 2006 - 8:22am

America Online is looking to market its online service to Latino Web surfers with the rollout of a Spanish-language broadband channel containing classic Warner Bros. series ranging from Babylon 5 to Wonder Woman.

McGrath Has MTVN On the Go

By: By Mike Reynolds Jul 18 2006 - 10:39am

BOSTON -- During her keynote address Tuesday at the CTAM Summit, MTV Networks chairman and CEO showed an old commercial of a rollerskater carrying a TV on her shoulder, jokingly touting “MTV to go.”

“I can’t believe we actually did that promo,” McGrath said. “So now it’s true they can with all the new platforms.”

Author: Too Many Choices Paralyze Consumers

By: By Linda Haugsted Jul 19 2006 - 9:51am

Boston -- Too many choices paralyze consumers, causing them either to reject a purchase or to seek out a competitor that offers a simpler option, according to Prof. Barry Schwartz, author of The Paradox of Choice.

CTAM Summit Moving to Fall

By: By Linda Haugsted Jul 17 2006 - 1:59pm

Boston -- Beginning in 2010, the CTAM Summit will move from its midsummer time frame to fall.

Cable & Telecommunications Association for Marketing executives said that after polling members, they determined that attendees would like more time between the National Show and the CTAM meeting.

The meeting is committed to the summer time frame through 2009, as CTAM has contracts with venues in the host cities. The 2008 meeting will be July 23-25 in Washington, D.C., and the 2009 meeting is July 21-23 in Denver.

Levitt: Selling Cable is Like Dealing Crack

By: By Linda Haugsted Jul 19 2006 - 9:03am

Boston —Economics professor and Freakonomics author Steve Levitt offered CTAM Summit attendees an abbreviated version of the first chapter of his book on Wednesday, explaining the organizational structure and economics of street gangs.

Marvin O. Davis SVP Comcast

By: By Multi Channel News Staff Jul 7 2006 - 12:09pm

Davis Lays Out Comcast’s Strategy

Tribune Expands Weekly Half-Hour 'Dr. Steve' to 17 Markets

By: Dec 31 1969 - 8:00pm

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Belo's KHOU Replaces Oprah With 4 PM News

By: Dec 31 1969 - 8:00pm

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Bounce TV Sets Launch for Sept. 26

By: Dec 31 1969 - 8:00pm

Russell, Llamas to Anchor WNBC News

By: Dec 31 1969 - 8:00pm

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