MCN/B&C Events

Next TV: Monetization Still A ‘Train Wreck’

Panelists: Device Fragmentation Will Continue, But Tech Gains Should Ease Pain
By: Dade Hayes, Broadcasting & Cable Mar 21 2013 - 2:12pm
Panelists: Device Fragmentation Will Continue, But Tech Gains Should Ease Pain
Arshwin Navin of Flingo

A cross-section of new-TV platform experts both lamented the “train wreck” of the landscape in terms of monetization and expressed great optimism about the leaps technology will take in coming years.

“There is a movement happening” to reap profits from the new multi-platform landscape, Tom Ahn Hicks, head of business development and strategy for adRise, said during a panel session at the B&C/Multichannel News Next TV Summit on Thursday in New York.

Next TV: 'TV Everywhere' Needs More Uniformity

Panelists Agree Content, Advertising Platforms Need Standardization, Measurement
By: Mike Reynolds Mar 21 2013 - 1:33pm
Panelists Agree Content, Advertising Platforms Need Standardization, Measurement

New York -- When it comes to TV Everywhere content and advertising, the media industry and Madison Avenue need to be as one.

That was the prevailing sentiment among executives on the “TV Everywhere: Disruption, Innovation & Invention” panel at the Next TV Summit, sponsored by Multichannel News and B&C, here on March 21.

Although they acknowledge the platform is still in incipient stages, executives said the dispersal of content in different places and various windows are holding back the advance of TV Everywhere.

Next TV: EPIX Chief Greenberg Implores TV Industry to 'Get Back Into The Disruption Business'

Cable Vet Urges Return To Roots Of 'Breaking The Rules'
By: Melissa Grego, Broadcasting & Cable Mar 21 2013 - 11:21am
Cable Vet Urges Return To Roots Of 'Breaking The Rules'
Mark Greenberg of Epix

The TV industry needs to “be brave enough to disrupt ourselves before others disrupt us,” EPIX topper and cable industry veteran Mark Greenberg said in a rallying cry keynote presentation Thursday morning at the B&C/Multichannel News Next TV Summit in New York City.

Pointing to failures of the music industry to thrive in the digital age as a cautionary tale and the result of “arrogance, ignorance and indifference,” Greenberg called upon the TV industry to return to its roots of breaking the rules.

NYC Television Week Selects Host Venues

Inaugural Celebration of TV Industry Set for Waldorf Astoria, Metropolitan Pavilion from Oct. 28-31
By: MCN Staff Mar 3 2013 - 10:26pm
Inaugural Celebration of TV Industry Set for Waldorf Astoria, Metropolitan Pavilion from Oct. 28-31

 

Advanced Ads: Digital Ad Business Won't 'Cannibalize' TV

Universal McCann's Benowitz Argues Each Benefits the Other
By: Tim Baysinger (Broadcasting & Cable) Feb 27 2013 - 11:29pm
Universal McCann's Benowitz Argues Each Benefits the Other

 

New York -- With the proliferation of non-traditional viewing, some in the industry fear that the rise in the digital ad business will displace television as ad dollars continue to move.

Advanced Ads: Smarter Spots, Bigger Revenue

Rentrak, Dish Execs Share Pointers on Better Addressing of Consumer, Marketer Needs
Rentrak, Dish Execs Share Pointers on Better Addressing of Consumer, Marketer Needs

 

New York -- The set-top box is a gold mine of consumer data, agreed the pundits on the Success Stories panel at B&C/Multichannel's Advanced Advertising event here Wednesday, and the savvier operators are far along in gathering, analyzing and monetizing that intelligence.

Moderator Tim Hanlon, founder and CEO of The Vertere Group, noted that television may have finally joined the web in having access to Big Data. "Until recently we were not able to crowbar open the set top box," he said.

Advanced Ads: Agencies Can't Wait for Multiplatform Measurement

Zenith's Nitti Says Consumers Are Ahead of Industry’s Ability to Monitor
By: Todd Spangler Feb 27 2013 - 9:29pm
Zenith's Nitti Says Consumers Are Ahead of Industry’s Ability to Monitor

New York — Consumers are already well down the road of watching video content on a range of connected devices -- and ad agencies have not had the luxury of waiting until single-source measures spanning TV, the Web and mobile are broadly available, said John Nitti, president of activation for media buyer Zenith.

Advanced Ads: AT&T AdWorks Drove Fox's College Football with Interactive Campaign

Campaign, Sweepstakes Boosted Awareness for Networks' Early-Season Schedule
By: Mike Reynolds Feb 27 2013 - 6:25pm
Campaign, Sweepstakes Boosted Awareness for Networks' Early-Season Schedule

 

New York -- When it came to boosting awareness of its 2012 college football slate, Fox Sports scored with a game plan that included an interactive media campaign with AT&T AdWorks.

Wonder Women Event Taps Stars As Hosts

Carrie Keagan, Sanya Richards-Ross, Debby Ryan Will Host March 19 Luncheon In NYC
By: MCN Staff Feb 25 2013 - 4:46pm
Carrie Keagan, Sanya Richards-Ross, Debby Ryan Will Host March 19 Luncheon In NYC

Stars from VH1, WE tv and Disney Channel will co-host the 15th annual Wonder Women luncheon on March 19 in New York City, honoring high-powered media executives from a range of TV operations, distribution and programming disciplines.

WE tv Greenlights Docu-Series With Sanya Richards-Ross and Aaron Ross

By: MCN Staff Feb 21 2013 - 12:01pm
Sanya Richards-Ross

WE tv has ordered up a docu-series, Glam & Gold, about Olympic Gold Medalist Sanya Richards-Ross and her husband, NFL star and two-time Super Bowl champion Aaron Ross. Production on the six, one-hour episodes to premiere this summer has begun in Austin. Texas, and Jacksonville, Fla.  Glam & Gold joins WE tv’s other African-American focused shows, including Braxton Family Values, Mary Mary, Tamar & Vince and L.A. Hair.

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