Marketing

Washington -- Attendees at a panel session on multicultural programming Tuesday had a chance to hear an independent programmer pitch a place on an independent cable operator's lineup -- without immediate success.

Washington -- The cable business has many innovative wins it can point to, but still has many challenges to overcome before the full revenue potential of multiscreen advertising is unlocked.

That was a central theme of "Redefining the Zone: Cable Advertising's March to Multiscreen Addressability," a panel session held late Monday at The Cable Show. The title fit the tenor of discussion - it's not quite a "sprint" to addressability.

Ion Television is executing “Ion Delivers” lunch to agency executives at more than 30 agencies nationwide including New York, Chicago, Los Angeles, Cincinnati, Louisville, Fort Lauderdale this week (June 10-14).

In New York, Chicago and Los Angeles, Ion has teamed up with renowned restaurants, including: Tao Group in New York,  RPM in Chicago and Market Café in Los Angeles.

E-blasts will be sent to agency executives in advance of the program, granting them access to a custom microsite with a crafted menu designed especially for this program.

In an upfront where demand appears to be less than robust, AMC Networks finds itself in the unusual position of having more money coming in than it knows what to do with.

Buyers interested in buying original programs on AMC, including top rated The Walking Dead, are being told by the network that they are over-registered of its original programming, which means advertisers want to buy more commercials than will be available in the 2013-14 season.