Marketing

Marketing

Magna Sees Improving Advertising Market

Modest Growth Expected for National Television
By: Jon Lafayette (Broadcasting & Cable) May 3 2013 - 11:52am
Modest Growth Expected for National Television
 

Media agency Magna Global sees the U.S. advertising market gradually accelerating following a weak first quarter.

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Scripps Networks Reports Lower Q1 Earnings

Ad Revenues up 11%
By: Jon Lafayette (Broadcasting & Cable) May 2 2013 - 8:42am
Ad Revenues up 11%

Scripps Network Interactive reported lower earnings as a revenue increase was canceled out by higher expenses and an adverse tax charge.

First-quarter net income was $108 million, or $0.72 per share, compared with $115 million, or $0.73 per diluted share, in the first quarter 2012.

The 2013 earnings include a $7.8 million tax adjustment that reduced earnings by 5 cents a share.

Revenues were up 11% to $594 million.

Newfronts 2013: Conde Nast Entertainment Adds Vogue, Wired To Video Network

Publisher Exploring Over-The-Top-Deals for Digital Programming
By: Andrea Morabito (Broadcasting & Cable) May 1 2013 - 8:57pm
Publisher Exploring Over-The-Top-Deals for Digital Programming

Time Warner Profits Gain in Q1

Cable Network Ad Revenue Down 1%
By: Jon Lafayette (Broadcasting & Cable) May 1 2013 - 11:09am
Cable Network Ad Revenue Down 1%
 

Time Warner reported a big gain in earnings, despite lower ad revenue at its cable network unit.

First-quarter net income was $729 million, or 77 cents a share, up 25% from $583 million, or 60 cents a share, a year ago.

Revenues were $6.9 billion, flat from a year ago.

CBS Interactive Extends Network Shows Online

CNET Espanol to Launch in Fall
By: Jon Lafayette (Broadcasting & Cable) Apr 30 2013 - 11:50pm
CNET Espanol to Launch in Fall

Before his first NewFront presentation, CBS Interactive president Jim Lanzone got a bit of advice from his boss, a master of upfront presentations, CBS Corp. CEO Les Moonves.

Appearing in the kind of video that often opens the CBS Television Network’s upfront, Moonves shot down several of Lanzone’s ideas. Don’t’ sing. Don’t try to do the Harlem Shake. Don’t use too many initials. Don’t try to be too smart.

“This isn’t the real upfront,” Moonves said. “These are dramatically different budgets.”

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CBS Sports Network Jabs Coverage around Mayweather PPV Bout

National Cable Service to Present Weigh-In, Post-Fight Analysis, Press Conference
By: Mike Reynolds Apr 30 2013 - 10:11pm
National Cable Service to Present Weigh-In, Post-Fight Analysis, Press Conference
CBS Sports Network is in sister service Showtime’s camp, providing additional coverage clout for Saturday’s pay-per-view boxing show, headlined by Floyd “Money” Mayweather.
 

'Golden Beacon' Finalists Are From C-SPAN, History, USA Network

ACC Honors Nominees, Names Winner At Beacon Awards Dinner May 9 In D.C.
By: MCN Staff Apr 30 2013 - 2:29pm
ACC Honors Nominees, Names Winner At Beacon Awards Dinner May 9 In D.C.
Beacon Award

The Association of Cable Communicators said the three nominees for the association’s highest honor, the Golden Beacon Award, are: C-SPAN at the Republican National Convention, C-SPAN Networks; "Mankind Connected: A Global Teach-In," History; and "Characters Unite," USA Network.

Nielsen To Test Ratings For Online Viewing

Broadcast, Cable Networks Participate in Pilot Program
By: Jon Lafayette (Broadcasting & Cable) Apr 30 2013 - 9:43am
Broadcast, Cable Networks Participate in Pilot Program

 

Nielsen said Tuesday that a number of TV companies will participate in a pilot program of Nielsen Digital Program Ratings, which measures the audience for TV content viewed online.

 

Ex-CNN Anchor Daryn Kagan Gets 'Bookmark' Show On RLTV

Interview Series About Book Culture Starts May 17
By: MCN Staff Apr 29 2013 - 2:13pm
Interview Series About Book Culture Starts May 17
Daryn Kagan of RLTV series 'Bookmark'

RLTV will debut on Friday, May 17, at 10 p.m. ET Bookmark, a new weekly series exploring the culture surrounding books in America today. It's hosted by author, columnist and former CNN anchor Daryn Kagan and will present book-centric features including stories on how books have shaped people’s lives, sometimes-quirky aspects of literary culture and author interviews, the network targeting the 50 year old and up demographic said.

NBC Sports Group Retains Civic Entertainment for NHL 'Cup' Cake Campaign

Programmer Works with Crumbs Bake Shop on Playoff Promotion
By: Mike Reynolds Apr 29 2013 - 9:38am
Programmer Works with Crumbs Bake Shop on Playoff Promotion

NBC Sports Group has selected Civic Entertainment Group to develop experiential marketing campaigns, facing off with a promotion around the programmer’s coverage of the 2013 National Hockey League Playoffs.

The relationship with Civic Entertainment Group, which was recently purchased by Seacrest Global Group, the investment arm of Seacrest's media holdings, will extend through NBC Olympics’ presentation of the 2014 Winter Olympics in Sochi, Russia.

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