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Advanced Advertising Flat In 2009: MAGNA

By: John Eggerton May 11 2009 - 4:17pm

Media Agency Predicts Modest Advance For Sector In 2010

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Taiwanese Telco Deploys BigBand Advertising System

By: Todd Spangler May 18 2009 - 4:01am

Chunghwa Telecom Is First International Customer For BigBand's MSP2000

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Advertisers Defend Graphic Shows

By: By Linda Moss Mar 20 2007 - 3:17pm

Parents Television Council Draws Hostile Response at ANA TV Forum

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INSP Offers Inspiration to Advertise Locally

By: By Multi Channel News Staff Mar 10 2004 - 6:00am

INSP-The Inspiration Network said Tuesday that it will begin offering local ad avails during the second quarter of 2004.

The network said it will offer cable systems one minute per hour, at the 58:30 mark of every hour. Additional opportunities will be included in its children’s and teen’s daytime blocks, as well as its Saturday-night inspirational-entertainment block, INSP added.

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Charter Deploys Long-Form VOD Advertising

By: By Matt Stump Jan 17 2005 - 1:00am

Charter Communications Inc. has rolled out its iWant More! long-form advertising category in all 26 of its video-on-demand markets, after a successful test last summer.

“The goal was to get people more comfortable with the features, get greater usage of the on-demand category and increase ad sales by securing national and local dollars,” said Todd Stewart, corporate vice president of national advertising sales and development for Charter Media, in discussing the test that led to the eventual deployment.

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TVB Projects Modest Advertising Growth

By: By Steve Donohue Sep 6 2007 - 3:15am

Cable Advertising Expected to Increase 5% to 7% in 2008

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Prepping for VOD Advertising

By: By Steve Donohue Dec 20 2004 - 1:00am

Comcast Is Building the Groundwork for Research That Tracks VOD Usage

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Local Advertisers on NFL Net VOD Roster

By: By Mike Reynolds Dec 19 2004 - 10:00pm

While all of the Xs and Os haven't been finalized, NFL Network's video-on-demand game plan for 2005 will include local sponsorship opportunities.

NFL Network vice president of media sales Chris Fuller said cable operators will likely have the chance to bring in local and regional advertisers to attach their names to some of the team specialty content or information and interview segments that are currently available to MSOs offering the NFL Network on Demand VOD package.

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Atlas Enters the VOD-Advertising Fray

By: By Matt Stump May 23 2005 - 12:00am

The video-on-demand advertising segment is getting a little help from Atlas, a digital-marketing organization that helps agencies buy Internet ads.

Seattle-based Atlas debuted its Atlas On Demand software platform last week, designed to make it easier for ad agencies and clients to make VOD advertising buys.

Drawing on its history in the Internet space, Atlas will provide a series of tools agencies can use to execute VOD buys.

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Hunting for Dollars: Local Advertisers Help Time Warner Develop Content

By: By Matt Stump Jan 14 2006 - 1:00am

Like other Time Warner Cable systems, the Rochester, N.Y., division has launched local video-on-demand content. But Rochester has done it with a twist: The system partners with local merchants who help develop the programming and pay Time Warner a fee for carriage.

It’s revenue-generating local VOD content that produced $100,000 for the system in 2005.

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