advertising

advertising

Groups Ask Parents to Promote FTC Kids Online Privacy Proposals

Launch Petition Drive at Change.org
Launch Petition Drive at Change.org

The Center for Digital Democracy and Commonsense Media have launched an online petition drive to get parents to push the Federal Trade Commission to stay the course on its proposed changes to the Children's Online Privacy Protection Act enforcement regime.

They say the only way to compete with media lobbyists working to weaken the privacy laws is to enlist parents in the effort.

Candidates Vote Cable

Political-Ad Spending Doubles Over Last Presidential Election
Political-Ad Spending Doubles Over Last Presidential Election

As Election Day draws near, political candidates are increasingly turning to a single medium to carry their message and hopefully sway undecided voters: cable TV.

Political ad spending was supposed to break records in 2012 and it hasn’t disappointed — according to research group Borrell Associates, political ad revenue for cable was expected to double to $938.8 million from $468.8 million in 2008.

Dish, Gannett Hop Past Skirmish

Ad-Skipping Feature Doesn’t Hold Up Retrans Deal
Ad-Skipping Feature Doesn’t Hold Up Retrans Deal

Dish Network and Gannett Broadcasting managed to hammer out a retransmission-consent deal last week, despite the satellite-TV giant’s contention that the broadcaster was trying to squelch its controversial Auto Hop ad-skipping technology.

Terms of the deal were not disclosed. The agreement, reached a few hours after the formal midnight Oct. 7 deadline passed (both sides agreed to a brief extension as talks continued) kept Gannett stations in 19 markets, including Washington, D.C.; Atlanta; Denver; and Phoenix, Ariz., on Dish Network’s service.

YES Expects a Nets Revival

Regional Net Gears Up for Pro Hoops in Brooklyn
Regional Net Gears Up for Pro Hoops in Brooklyn

As the Brooklyn Nets establish the franchise in the New York City borough, regional sports channel YES Network is experiencing ad-sales gains and expects to grow its basketball ratings alongside the reborn National Basketball Association team.

Ad Agencies Oppose Default ‘Do-Not-Track’

DAA Concerned by Microsoft Setting it as Default Option on Explorer 10 Browser
DAA Concerned by Microsoft Setting it as Default Option on Explorer 10 Browser

WASHINGTON — The largest digital advertising group said it opposes a default “do not track” setting on Microsoft’s new browser.

Last February, the Digital Advertising Alliance got praise from the Federal Trade Commission and the Obama administration for agreeing to a browserbased do-not-track option that would allow Web users to opt out of behavioral advertising and would be respected across those participating in DAA’s selfregulatory program, which DAA pegged at about 90% of its members.

YES Eyes Growth with Assist from Brooklyn Nets

RSN Sees Ad Gains, Expects Ratings Rise with Relocated NBA Franchise
RSN Sees Ad Gains, Expects Ratings Rise with Relocated NBA Franchise

As the Brooklyn Nets establish their franchise in the borough, regional sports network YES is experiencing ad sales gains and expects to grow its basketball ratings alongside the relocated NBA team.

After Political Windfall, TV Spending to Fall in 2013: Magna

2012 Election Cycle, Summer Olympics Boost Spending by 9%
2012 Election Cycle, Summer Olympics Boost Spending by 9%

After taking in record levels of political spending in 2012, the TV industry's advertising revenues are expected to drop in 2013, according to the latest forecast from media agency Magna Global.

Magna says that the "hangover" that usually accompanies the year following an election/Olympic year will be stronger than usual for television, with revenue down 1.4% to $63 billion, Magna says. In the last non-political year, 2011, revenue grew a modest 1.3%.

DAA Won't Support Microsoft's Default Do Not Track

Ad Group Says It's a Browser-Manufacturer Choice, Not Consumer
Ad Group Says It's a Browser-Manufacturer Choice, Not Consumer

The Digital Advertising Alliance said Tuesday that it would not require participating companies to honor Microsoft's default browser-based do not track regime. "Machine-driven do not track does not represent user choice; it represents browser-manufacturer choice," DAA said in a statement.

Eyeing VOD Ad Growth, This Technology Hires Senior Execs

Dynamic Advertising Insertion Vendor Opens Denver Office
Dynamic Advertising Insertion Vendor Opens Denver Office

This Technology, a provider of software solutions for dynamic ad insertion across multiple platforms, announced that it has hired three senior executives and opened an office in Denver.

The executives joining This Technology are: vice president of engineering John Mick, formerly with Cisco Systems; vice president of sales Sean Rooney, previously with Edgeware, BigBand Networks and Motorola Mobility; and vice president of software architecture Bryan Santangelo, formerly with Time Warner Cable.

Univision Overhauls Ad Sales Organization

Univision has reorganized its ad sales organization and hired another former NBCUniversal executive.

Univision has named Steve Mandala executive vice president, advertising sales. Mandala spent five years as executive vice president, cable entertainment ad sales at NBCUniversal after eight years as senior vice president, Telemundo Network sales and marketing and affiliate relations. 

Syndicate content