advertising

Crowd-sourcing From Non-traditional Demos, Lifestyle, Behavioral Purchasing Targeting Should Be Part Of Mix

Group M’s Bologna: Addressable Ads Finally Approaching Scale

NEW YORK — After six years of everyone in the industry talking about it, including
himself, Michael Bologna, director of emerging communications for
GroupM, said addressable advertising is finally starting to resemble scale.

“By the end of this current year, we could see scale in addressable advertising
upwards of 15 million homes and that’s important to our business,” Bologna
said.

Growing Interest in Set-top Data, Advanced Applications

NCM to Hold Event for Media Buyers in May

Ad Group Topper Wants Government To Stay Out Regarding Privacy Concerns As Technologies Improve