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Digital Advertising Alliance Launches Educational Ad Campaign

By: John Eggerton Jan 20 2012 - 9:54pm

YourAdChoices Seeks to Educate Viewers about Control They Have over Online Privacy

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Advertisers Think Television is Becoming More Effective

By: Jon Lafayette (Broadcasting & Cable) Feb 16 2012 - 6:54pm

Growing Interest in Set-top Data, Advanced Applications

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Digital Video Leaders to Stage Advertising Upfronts: WSJ

By: MCN Staff Feb 17 2012 - 3:59pm

Google, Hulu, Microsoft, Yahoo! to Make Presentations in Manhattan during April

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Cinema Advertising Outfit Buys Ticket to Upfront

By: Jon Lafayette (Broadcasting & Cable) Feb 21 2012 - 5:37pm

NCM to Hold Event for Media Buyers in May

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Cable Show 2011: Advertising Dollars Flowing to Cable

By: Jon Lafayette (Broadcasting & Cable) Jun 15 2011 - 9:02pm

Click here for more Cable Show 2011 coverage.

 

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Cable Show 2011: Data From Advanced Advertising Needs To Be Addressed

By: Jon Lafayette Jun 16 2011 - 11:38am

Click here for more Cable Show 2011 coverage.

 

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Weather Prepares Affils, Advertisers For Hurricane Irene

By: Jon Lafayette (Broadcasting & Cable) Aug 25 2011 - 6:00pm

High Ratings Present Opportunities To Raise Revenues, Safety Awareness

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Advanced Advertising: Group M's Bologna: Addressable Ads Finally Approaching Scale

By: Andrea Morabito (Broadcasting & Cable) Sep 14 2011 - 12:21am

Ad Exec Says Technology Will Reach 15 Million Homes By Year-End

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Advanced Advertising: Microsoft's Porter Says Industry Is Ripe For Such Methodology

By: Tim Baysinger (Broadcasting & Cable) Sep 14 2011 - 12:41am

Crowd-sourcing From Non-traditional Demos, Lifestyle, Behavioral Purchasing Targeting Should Be Part Of Mix

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WPP'S Sorrell Calls for Self-Regulation in Addressable Advertising

By: By Ben Grossman (Broadcasting & Cable) Jan 24 2011 - 11:16pm

Ad Group Topper Wants Government To Stay Out Regarding Privacy Concerns As Technologies Improve

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