advertising

Revenues Up 9% To $951 Million

Muszynski, Scheppach Call For Industry Constituents To Accelerate Growth

Panelists Debate Over-the-Top Threat and Cable's VOD Opportunity

More money was spent on cable advertising
on both the national and local levels in 2010 than ever before,
according to the Cabletelevision Advertising Bureau, with
the outlook for 2011 equally sanguine.

Sean Cunningham, president and CEO of CAB, pegged
combined
national and
local ad sales
at $27.1 million,
a 12%
rise over the
$24.2 billion
the industry
generated the year before. The good news follows a couple
of years of flat cable ad spending, as the recession clamped
down on marketers’ expenditures.

Stations Could Lose Licenses If Ad Contracts Are Not Certified