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Advanced Advertising 2.0: Varied 'Currencies' Driving Research, Business

By: Mike Reynolds Jun 22 2010 - 11:37am

Panelists: Different Methodologies Are Shaping TV Industry Transactions

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Advanced Advertising 2.0: Marketers Push TV's Engagement Buttons

By: By Todd Spangler Jun 22 2010 - 3:30pm

New York -- While advanced-advertising business models and formats are still evolving, dozens of advertisers are taking advantage of interactive TV platforms today to build higher engagement with consumers.

Executives from DirecTV, Time Warner Cable, Verizon, Bravo and Unilever relayed their experiences on the panel "Two-Way Marketing Engine: Success Stories," here Monday at the Advanced Advertising 2.0 event produced by Multichannel News and B&C.

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Canoe To Test Advanced Ads With Association of National Advertisers

By: Todd Spangler Oct 13 2010 - 9:16pm

"CEE MEE" Project To Measure Interactive, Addressable, VOD Advertising

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$5 Billion Mobile Advertising Market In 2015: Smaato

By: Mike Reynolds Nov 3 2010 - 11:37pm

Company Estimates $797.6 Million In Platform Ad Spend This Year

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DirecTV Promises Addressable National TV Advertising

By: Jon Lafayette (Broadcasting & Cable) Dec 20 2010 - 3:02pm

DirecTV announced it has made a deal with a major media buying agency that could eventually deliver $10 million worth of selected commercials to individual homes with DVRs using addressable advertising technology.
Procter & Gamble, Coca-Cola, General Motors and other clients of Starcom MediaVest Group, might be able to ensure that relevant ads show up on the TV screens of appropriate customers using the system, which will be tested in 2011.

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CES: Mobile Advertising Lags Usage

By: George Winslow (Broadcasting & Cable) Jan 7 2011 - 7:00pm

Rising Usage Of Mobile devices Has Not Yet Translated Into Big Ad Revenues

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Wrigley No Longer Has Any Advertising Skin In MTV Series

By: John Eggerton Jan 23 2011 - 4:03pm

Joins GM, Taco Bell As Marketers To Withdraw From Controversial 'Skins'

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OWN Inks Giant P&G Advertising Deal

By: MCN Staff Apr 22 2010 - 5:09pm

Multiyear Media, Product Placement Pact Worth $100 Million: WSJ

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Cable Network Advertising Up 16% In 2009: Nielsen

By: By Todd Spangler Apr 28 2010 - 7:38pm

Broadcast Spending Declined About 10% Last Year

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Upfronts 2010: Advertisers Joining Team CoCo

By: Jon Lafayette (Broadcasting & Cable) Jun 4 2010 - 3:37pm

TBS Securing Rates For Conan Akin To His Tonight Show

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