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Panelists Discuss Challenges of Multiplatform Advertising

Ponder Future of 30-Second Spot, Upfront

Advertising Must Adapt

A Key Strategy: Following Eyeballs To New Platforms

DirecTV Cites Comcast Media Center in False-Advertising Suit

DBS Provider Claims Cable Operator-Owned Facility Rendered Survey Results Inadequate

CableLabs Scopes Out Interactive Advertising Project

Comcast-Driven ‘Canoe’ Effort to Build on Existing OpenCable, Enhanced TV Technologies

Presidential Candidates Shun Cable Advertising

Nielsen: 95% of Presidential Campaign Ads Placed on Local TV Stations

FTC Releases Self-Regulatory Principles For Web Advertising

Revises Guidelines For Online Behavioral Advertising Practices

Financial Service Companies Would Make Wise Investment In Advertising: Nielsen

Study Suggests Messaging Would Boost Consumer Confidence In Firms

Cable Show 2009: Panel Questions Whether Advertising 'Sucks'

Panelists Examine The Practice's Pros,Cons, And If It Does, Or Doesn't

Q&A: CableOne Advertising's Jenny Mitchell

Jenny Mitchell has been in the advertising department of CableOne Advertising for 16 years. She started as an account executive but became the national sales manager 13 years ago. In 1999, she also took over responsibilities for regional sales. "I can't imagine working for a better company," Mitchell said. "Training, as well as recognition makes this company what it is. We are all provided the tools to be the best." Mitchell recently spoke to Local Ad Sales contributor K.C. Neel about the issues affecting CableOne today. An edited transcript follows:

 

AT&T Responds To Behavioral Advertising Allegations

Telco Responds To Statement Made By Telco Chief Security Officer Attwood During Hill Testimony Last Week

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