campaigns

The Association of Cable Communicators awarded its 2013 Golden Beacon Award to USA Network’s "Characters Unite" initiative.

The ACC Thursday night bestowed the Golden Beacon, the group’s highest honor, to USA and presented 39 Beacon Awards -- representing work by MSOs, cable systems, programming networks, and cable associations in categories such as community relations, public service announcements and social media communications -- during a dinner ceremony at its annual conference, Forum 2013, which is being held from May 8-10 in Washington, D.C.

Cablevision Systems is proffering a free Amazon.com Kindle Fire HD tablet to new triple-play customers who switch from telco or satellite TV service.

In addition to the Kindle Fire HD, which carries a $199 retail price, the MSO is offering 24-month pricing of $79.95 per month for a triple play that includes TV, unlimited phone calling to the U.S. and Canada, and 15 Megabit per second Internet service, according to a promotional email from Cablevision.

CTAM has inducted AMC into its Hall of Fame, marking the programmer’s first trip to the industry’s marketing pantheon.
The honor for the marketing behind its Emmy-winning retro advertising series Mad Men was accepted by AMC executive vice president Linda Schupack on behalf of her colleagues.

Multimedia Initiative Touts Q3 Programming Lineup; Silverado Steers Presenting Sponsorship Pact For Premiere Week

Image Ads Look to Hook Fans, Affiliates