Social_media

Social_media

Stir the Social TV Conversation, but Not Too Much

By: By Todd Spangler May 7 2012 - 4:01am

New York — Networks can juice their TV
ratings and keep a show’s super-fans engaged
through a deft use of social media — but the
efforts can backfire if they’re out of sync with
the Facebook and Twitter crowd.

That was one insight from speakers on the
“Second-Screen Sizzle: TV & Social Media”
panel at the “TV in a Multiplatform World”
event here.

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Viggle Wriggles Up To 625,000 Social-TV Users

By: By Todd Spangler May 9 2012 - 12:47pm

Startup Says Members Have Registered 142 Million Engagements Since January Launch

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Social TV Twice As Popular For Live Vs. Time-Shifted Viewing: Study

By: By Todd Spangler May 17 2012 - 12:35pm

Viacom Research Finds Viewers Engage in Average Seven Social TV Activities Weekly

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'MTV Movie Awards' Adds Real-Time Social Voting Results

By: George Winslow (Broadcasting & Cable) May 29 2012 - 3:19pm

Having viewers vote on social media is nothing new, but MTV is taking the idea a step further in its digital efforts for the upcoming MTV Music Awards by showing the votes as they come in for the "best hero" category. The programmer is calling the move "a first-of-its kind social voting Twitter experience."

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Lifetime's 'Project Runway' Struts More Social Stuff

By: By Todd Spangler Jul 18 2012 - 6:45pm

With Season 10, Show Launches 'Favorite Fan' Tweet Contest, 'Real-Time Runway' Comment Feed

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CRE to Study The Impact of Social Media On TV Viewing

By: George Winslow (Broadcasting & Cable) Aug 7 2012 - 12:00am

Council for Research Excellence plans to complete study in fourth quarter of 2012

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2012 Olympics: Social Media Stoked NBCU's Ratings, Digital Performance

By: MCN Staff Aug 15 2012 - 12:32am

Social Buzz Surrounding London Surpassed Super Bowl, Grammys, Oscars, Golden Globes, World Series Combined

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Hallmark’s Social Holiday

By: By R. THOMAS UMSTEAD Nov 14 2011 - 6:01am

Net Uses Social Media to Draw Crowds to Original Movies

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Burns, Tribeca Film Tap Social Media To Tout Movies On Demand 's Presentation Of 'Newlyweds'

By: Mike Reynolds Dec 21 2011 - 5:32pm

Filmaker, Actor to Participate in Q&A on Cable Ops' Facebook Pages

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CES: Myspace Partners with Panasonic on New Social TV Service

By: George Winslow (Broadcasting & Cable) Jan 11 2012 - 10:02pm

Will Offer Over-the-Top Service Combining Social Media, Video on 2012 VIERA Connect-enabled HDTVs

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