Social_media

Panelists: Social Campaigns Can Boost Ratings, If They're Done Right

Partnership to Give Users Read on Twitter, Facebook Chatter

Filmaker, Actor to Participate in Q&A on Cable Ops' Facebook Pages

As part of an effort to expand its already considerable social media efforts, Logo has put together an expanded package of social media applications for the Jan. 30 launch of RuPaul's Drag Race.

The social media campaign will include applications and activities on Facebook, Twitter, Tumblr, GetGlue, Foursquare, and the LogoTV.com site. Some of these build on applications launched in earlier seasons for the show; others are new to the fourth season.

Viacom Unit To Develop Games For MTV, Nickelodeon