Licensing Deal Targets National Programmers, Looks to Accelerate Rollout of VOD Dynamic Ad Insertion
Licensing Deal Targets National Programmers, Looks to Accelerate Rollout of VOD Dynamic Ad Insertion
Formalizing a working relationship that goes back about two years, Canoe, the MSO-backed advanced advertising firm, will announce today that it has licensed BlackArrow’s advertising campaign management system as part of a strategy to help Canoe’s national cable network partners accelerate their ability to insert ads dynamically into VOD content.
Financial terms of the multi-year deal weren’t disclosed, but the accord centers on BlackArrow Affiliate, a platform for programmers that manages dynamic ad insertion (DAI) in set-top-delivered VOD services.