CEO Says Company Has Turned Around Its Standing With Cable Operators
New York -- Although TiVo is certainly getting more TV playing time these days than its new spokesman, Tim Tebow, the company identifies with his persona as a talented underdog, president and CEO Tom Rogers said.
Tebow, the New York Jets quarterback who’s largely been sidelined this season, is “a real underdog who performs when he gets out there… We identify with him,” said Rogers, speaking at the fifth annual Multichannel News/B&C OnScreen Media Summit here Thursday.