Video

Akamai Sells Online Ad-Targeting Unit to MediaMath

MediaMath Says Deal Will Improve Analytics for Media-Buying Clients Across Web, Video, Mobile and Social Channels
By: Todd Spangler Jan 24 2013 - 11:48am
MediaMath Says Deal Will Improve Analytics for Media-Buying Clients Across Web, Video, Mobile and Social Channels

Digital media-buying company MediaMath has acquired Akamai Technologies’ Advertising Decision Solutions (ADS) division, which MediaMath said will let advertisers improve the effectiveness and sophistication of audience analysis across Web, video, mobile and social channels.

Financial terms of the deal were not disclosed.

MediaMath will acquire substantially all of the assets associated with Akamai's ADS business, and will integrate the Akamai ADS team into its workforce. About 70 Akamai employees, nearly all of the ADS team, will be joining MediaMath.

HBO Inks Six-Year Deal With Video-Optimizer Conviva

Renewal Supports Delivery of Programmer's 'TV Everywhere' Services
By: Todd Spangler Jan 23 2013 - 8:57am
Renewal Supports Delivery of Programmer's 'TV Everywhere' Services

HBO has re-signed Conviva, a provider of online video-optimization technology, to a six-year deal to support the premium programmer’s HBO Go and Max Go “TV Everywhere” services.

Time Warner Inc., HBO’s parent company, is an investor in San Mateo, Calif.-based Conviva along with GGV Capital, Foundation Capital, New Enterprise Associates and Pelion Venture Partners.

NHL Drops Puck on Shortened Season

After Lockout, Questions Abound about Ratings, Advertising Support
By: Mike Reynolds Jan 18 2013 - 11:47pm
After Lockout, Questions Abound about Ratings, Advertising Support

 

With the lockout behind it, the National Hockey League is positioning its truncated 2013 regular season, which faced off on Jan. 19, as a 99-day sprint to the playoffs.
 

In turn, questions abound about just how quickly fans and sponsors will return to the sport that shed 510 games, 41% of its campaign, including the loss of the marquee events, the Winter Classic on New Year’s Day and the All-Star weekend in Columbus on Jan. 26-27.

Study: 43% of Pay TV Subs Have Used 'TV Everywhere' Services

Authentication, Awareness Remain Big Stumbling Blocks for Consumers, GfK Survey Finds
By: Todd Spangler Jan 18 2013 - 4:26pm
Authentication, Awareness Remain Big Stumbling Blocks for Consumers, GfK Survey Finds

Nearly half of Americans with subscription TV service have used “TV Everywhere,” but awareness of the concept continues to lag, with only 22% of them saying they’ve ever heard of the term, according to a recent survey by GfK’s media research division.

OWN Will Stream Oprah's Armstrong Interview Free Online

Comcast, DirecTV and Verizon Also to Provide Live Internet Video Feed
By: Todd Spangler Jan 17 2013 - 11:45am
Comcast, DirecTV and Verizon Also to Provide Live Internet Video Feed

Discovery Communications, trying to milk Oprah Winfrey’s exclusive interview with alleged doper Lance Armstrong for all it's worth, will provide a free live video stream at Oprah.com of the two-night event airing on OWN: The Oprah Winfrey Network starting at 9 p.m. Eastern Thursday.

In addition, Discovery is making the Internet stream available to Comcast, DirecTV and Verizon, which will offer access to it on their own websites. The programmer extended the option to other affiliates as well.

TWC: Netflix Is Withholding Content to Gain 'Unprecedented' Access to ISPs

Operator Says It Is in Discussions on Connecting Into Netflix's Private CDN
By: Todd Spangler Jan 16 2013 - 6:43pm
Operator Says It Is in Discussions on Connecting Into Netflix's Private CDN

Time Warner Cable said it is currently in discussions with Netflix on terms for connecting into the video streamer’s private content delivery network, but the MSO charged Netflix with unfairly holding back content in trying to get preferential treatment from Internet service providers.

Sony's Gracenote Widens TV Ad Play

Announces Deals with Invidi, DG and mDialog for Ad Solutions Based on Auto Content Recognition
By: Todd Spangler Jan 16 2013 - 2:53pm
Announces Deals with Invidi, DG and mDialog for Ad Solutions Based on Auto Content Recognition

Gracenote, a wholly owned subsidiary of the Sony Corporation of America, announced partnerships with Invidi Technologies, DG and mDialog to develop enhanced TV advertising solutions that use Gracenote's technology for automatically identifying TV programs and commercials.

Comcast Seeks to Strip 'MyTVPal' of Trademark

MSO Alleges Internet Service Was Streaming Live TV Without Authorization
By: Todd Spangler Jan 16 2013 - 1:16pm
MSO Alleges Internet Service Was Streaming Live TV Without Authorization

Comcast petitioned the U.S. Patent & Trademark Office to cancel the trademark of MyTVPal -- a website claiming it provided free streams of thousands of TV channels over the Internet -- with the cable operator arguing the service knowingly distributed unauthorized access to TV content and also that the name could be confused with the MSO's MyTV Choice low-cost TV packages.

The “MyTVPal” trademark is registered to BB Entertainment LLC, which has a San Francisco mailing address, according to the website’s most recent domain-name registration record.

Google: TWC Is 'Withholding' Metro Sports RSN in Kansas City

Internet Giant Says MSO's Actions Affirm FCC Must Strengthen Program Access Rules for Sports Nets
By: Todd Spangler Jan 15 2013 - 2:43pm
Internet Giant Says MSO's Actions Affirm FCC Must Strengthen Program Access Rules for Sports Nets

Google claimed that Time Warner Cable has “backtracked from any willingness” to license its Metro Sports regional sports network in Kansas City for Google’s IPTV service, and the Internet giant argued that the MSO’s actions underscore the need for the FCC to strengthen program-access rules for operator-affiliated RSNs.

Comcast to Take $150M Stake in Arris With Motorola Home Deal

MSO and Google to Each Hold 7.85% Stake in Arris
By: Todd Spangler Jan 14 2013 - 6:06pm
MSO and Google to Each Hold 7.85% Stake in Arris

In a four-way transaction, Arris Group said it will sell Comcast approximately $150 million in stock in connection with Arris’s proposed $2.35 billion deal for Motorola Mobility's Home business with Google -- which will result in the cable company and Google each owning about 7.85% of Arris.

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