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Inspiration Networks Re-Up With Rentrak

Service Provides Set-Top Box Data Regarding INSP Network
Service Provides Set-Top Box Data Regarding INSP Network

Inspiration Networks has renewed its agreement with Rentrak for its television ratings service regarding the INSP network.

Outdoor Says InterMedia Proposal 'Superior'

Gives Kroenke Sports Four Days to Submit Better Offer
Gives Kroenke Sports Four Days to Submit Better Offer

Outdoor Channel said late Monday that its board of directors has deemed InterMedia Partners $9.75 per share offer for the company "Superior" and has given Kroenke Sports & Entertainment until May 9 to come up with a better deal.

Netflix Expands Streaming Deal with Hasbro

Adds Kids Shows ‘Littlest Pet Shop,' ‘Kaijudo: Rise of the Duel Masters'
Adds Kids Shows ‘Littlest Pet Shop,' ‘Kaijudo: Rise of the Duel Masters'

Netflix has added two new Hasbro titles -- Littlest Pet Shop and Kaijudo: Rise of the Duel Masters -- to its kids programming library, the companies announced Thursday.

U.S. members have access to Kaijudo now and to Pet Shop this summer, with the shows becoming available in Canada later this year.

Ericsson Lands Microsoft's Mediaroom Business

IPTV Platform Powers 22M Set-Tops; Microsoft to Shift Focus to Xbox
IPTV Platform Powers 22M Set-Tops; Microsoft to Shift Focus to Xbox
Mediaroom IPG

Ericsson has struck a deal to acquire Microsoft's Mediaroom business, a purchase that aims to shore up Ericsson's IPTV customer base and its ability to deliver of services to set-tops as well as tablets, smartphones and other mobile devices, while Microsoft looks to turn up the heat on its Xbox platform.

Ericsson didn't disclose the purchase price Monday, but said it expects to close the deal during the second half of 2013 and incorporate Mediaroom into its Business Unit Support Solutions division.

Next TV: Intel Media Trialing Broadband Video Service in Employee Homes

GM Free: Test of Service Underway in Three West Coast Markets
GM Free: Test of Service Underway in Three West Coast Markets

New York -- Improved customer experience and thematic bundles will be at the core of the broadband-delivered TV service that Intel Media plans to launch later this year.

Eric Free, vice president and general manager of content and services at Intel Media, said that while the company is open to conversations with traditional distributors, “the plan is to go it alone.”

Advanced Advertising: Get Creative When Using All Tools in the Toolkit

Panelists Urge Versatility During Session at 'B&C'/'MCN' Confab
Panelists Urge Versatility During Session at 'B&C'/'MCN' Confab

NEW YORK — Better creative materials, unified pricing, and a big second-screen push.

These are among the recommended keys to success in today's landscape woven through a Wednesday panel titled "Full-Contact Marketing -- Using Interactive, VOD and Addressable to Extend Linear Advertising." The session was part of the Advanced Advertising conference at the Roosevelt Hotel here, sponsored by Broadcasting & Cable and Multichannel News.

Advanced Ads: Dish Exec: Hopper Not Affecting Our Clients

Panelists Offer Best Uses for Addressable Ads at 'B&C'/'MCN' Event
Panelists Offer Best Uses for Addressable Ads at 'B&C'/'MCN' Event

NEW YORK — Can the Hopper, Dish Network’s ad-skipping set-top box, be a non-issue for advertisers? Perhaps unsurprisingly, Dish director of advertising sales Adam S. Gaynor thinks so.

Speaking at the Broadcasting & Cable/Multichannel News Advanced Advertising event here on Wednesday, Gaynor defended the technology. “I don’t think Dish has created the ability to skip over commercials,” he said. “I think it was something that’s been around for a long time, now it’s just easier for consumers.”

Intel Looks to Tune Internet TV Challenge in 2013

Chip Maker Eyes Advanced Features
Chip Maker Eyes Advanced Features

 

Intel is poised to launch what could be the biggest over-the-top threat to the pay TV industry yet — if it manages to overcome some huge hurdles.

This year, the chip giant plans to become one of the first companies to try to directly steal away pay TV subscribers using the broadband pipes supplied by MSOs and telcos.

Net2TV Launches Portico Streaming TV Service

Cloud-based Service Features Content from CBS Interactive's CHOW.com, Discovery's Revision3
Cloud-based Service Features Content from CBS Interactive's CHOW.com, Discovery's Revision3

 

Net2TV Corporation has launched an advertiser-supported, cloud-based television programming service, Portico, that includes programming from CBS Interactive's food site CHOW.com, Popular Science and WSJ Live from The Wall Street Journal. Initial distribution is on Philips smart TVs in the U.S.

Mediacom Powers Up TiVO Play

Companies to Provide Next-Generation TV Experience
Companies to Provide Next-Generation TV Experience

Mediacom Communications has inked a deal with TiVo to provide its next-generation TV experience that will deliver live, recorded, on-demand and Internet video to multiple screens in subscribers’ homes.

 

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