Panelists Offer Best Uses for Addressable Ads at 'B&C'/'MCN' Event
NEW YORK — Can the Hopper, Dish Network’s ad-skipping set-top box, be a non-issue for advertisers? Perhaps unsurprisingly, Dish director of advertising sales Adam S. Gaynor thinks so.
Speaking at the Broadcasting & Cable/Multichannel News Advanced Advertising event here on Wednesday, Gaynor defended the technology. “I don’t think Dish has created the ability to skip over commercials,” he said. “I think it was something that’s been around for a long time, now it’s just easier for consumers.”