Disney/ABC Day of Giving Raises $16.8 Million

Donations to Aid Red Cross' Superstorm Sandy Relief Efforts
By: Andrea Morabito (Broadcasting & Cable) Nov 6 2012 - 2:57pm
Donations to Aid Red Cross' Superstorm Sandy Relief Efforts

 

The Disney/ABC Television Group's "Day of Giving" held Monday raised more than $16.8 million for the American Red Cross' relief efforts for victims of Hurricane Sandy.

DATG's outreach spanned its news, daytime, primetime, late night, owned stations, local affiliates, syndication, cable online and stores.

Last week, The Walt Disney Co. chairman and CEO Robert Iger also announced a $2 million cash donation plus a matching commitment for employee donations.

Last Friday, NBCUniversal's one-hour benefit telethon raised nearly $23 million in donations for the Red Cross.