'Girls' Season Two Finale Down 37%

Gross Audience of 4.6 Million Viewers in Line with Season One
By: Tim Baysinger (Broadcasting & Cable) Mar 18 2013 - 6:03pm
Gross Audience of 4.6 Million Viewers in Line with Season One
 

Sunday's finale of the second season of HBO's Girls drew 632,000 viewers for its initial 9 p.m. broadcast, a decline of 37% from the 1 million that tuned in its first-season finish.

The finale was also down 27% from the season two premiere on Jan. 14.  Over three plays -- at 10 p.m. and 11 p.m. -- the season finale drew 1.1 million viewers (down 45%). The replays at 10 p.m. and 11 p.m. garnered 311,000 and 187,000 viewers, respectively.

Girls had a gross audience (linear plays, HBO On Demand/HBO Go and DVR) of 4.6 million viewers, which was in line with its first season. The network stated that 27% of Girls' gross audience comes via On Demand and HBO Go, the highest proportion of any HBO series.