Content

Sports Summit: Sports Programming Scores With Advertisers

Live Sports, Digital Offerings Draw Big Audiences and Engaged Viewers, say Ad Execs

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By: R. Thomas Umstead | Jun 19 2013 - 4:27pm

Viacom to Sell Social Ads With Twitter

Venture Launches with 'Video Music Awards'

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By: Jon Lafayette (Broadcasting & Cable) | Jun 19 2013 - 2:32pm

Sports Summit: Freer -- If It's Must-Have, It Can't Cost Too Much

Fox Sports Media Group Copresident Argues Sports is Actually 'Undervalued'

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By: Tim Baysinger | Jun 19 2013 - 2:17pm

Sports Summit: MLB’s Bowman ‘Sanguine’ About Aggregated TV Future

OTTs, RSNs and MSOs ‘Will Figure This Out,' Baseball’s Digital Centerfielder Predicts

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By: Dade Hayes, Broadcasting & Cable | Jun 19 2013 - 2:02pm

FourthWall On Target With Advertising Patent

Vendor’s Method Embeds Targeting Data and Apps into the Video Stream

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By: Jeff Baumgartner | Jun 19 2013 - 12:50pm

PromaxBDA: How to Retain Viewers in a 'Self-Curating' TV World

TV’s Landscape Shifts Pose Opportunity, Not Obstacle, for Nets: Panelists

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By: Alicia Barber -- Broadcasting & Cable | Jun 19 2013 - 11:48am

ConnecTV to Study Second Screen Social TV Viewing Behavior

Teams With SmithGeiger to Validate and Quantify the Premium Value of Second-Screen Ads

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By: Jeff Baumgartner | Jun 19 2013 - 11:28am

Sports Summit: Panelists Say Sports On TV Is Worth Every Penny

'It's The Product That Makes You Keep Cable,' YES CEO Declares

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By: Kent Gibbons | Jun 19 2013 - 11:13am

Sports Summit: Lazarus -- TV Everywhere Protects Pay TV Ecosystem

NBCSN Is 'Two Years Into a Five-Year Process,' Says NBC Sports Chief

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By: Tim Baysinger | Jun 19 2013 - 11:12am

Apple TV Tunes in HBO GO, WatchESPN

Comcast, TWC Among MSOs that Will Let Subs Authenticate Both Apps on the Apple Device

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By: Jeff Baumgartner | Jun 19 2013 - 10:45am