Prepping for VOD Advertising
Comcast Is Building the Groundwork for Research That Tracks VOD Usage
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Prepping for VOD Advertising
Comcast Is Building the Groundwork for Research That Tracks VOD Usage
FULL STORY >>
Local Advertisers on NFL Net VOD Roster
While all of the Xs and Os haven't been finalized, NFL Network's video-on-demand game plan for 2005 will include local sponsorship opportunit
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Local Advertisers on NFL Net VOD Roster
While all of the Xs and Os haven't been finalized, NFL Network's video-on-demand game plan for 2005 will include local sponsorship opportunit
FULL STORY >>
Anti-‘LPM’ Group Restates Its Case
Don't Count Us Out renewed its call for regulatory control of Nielsen Media Research Thursday.
The group -- a coalitio
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Holiday Fare Brings Ratings Gifts
Tis the season for Nielsens, provided that the network is airing holiday fare.
Hallmark Channel, aided by its original
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Who Was No. 1 in Peterson Ratings?
Court TV and Fox News Channel traded jabs Wednesday after the investigation channel claimed bragging rights as the “No. 1 news network” f
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ESPN’s 3 Gets 4M Households, 5.0
ESPN’s debut of made-for-TV movie 3 Saturday night raced to become the total-sports network’s highest-rated movie
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Spotlight Shines With Segmentation Tools
Until Comcast Corp. began rolling out segmentation tools that let advertisers tailor ads to viewers, there wasn’t much of a difference in w
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Cable Ad Spending Up 13.1% Through 3Q
Overall advertising spending for the first three quarters of 2004 rose 8.3% compared with the same period last year, with cable posting a str
