Cable Ad Spending Up 13.1% Through 3Q
Overall advertising spending for the first three quarters of 2004 rose 8.3% compared with the same period last year, with cable posting a str
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3.6M Reunite with Nanny on Lifetime
Lifetime Television’s The Nanny Reunion: A Nosh to Remember averaged 3.6 million viewers Monday night, the network s
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TCTA Takes the Fast Laine
The Texas Cable & Telecommunications Association has selected a well-connected political operative to be its president and chief operatin
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Nielsen Shuffles Senior Execs
In a reorganization of its senior management, Nielsen Media Research Monday promoted Sara Erichson to the post of general manger of national
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Simmons Voices Support for ‘LPMs’
Another media heavyweight has come out in support of Nielsen Media Research’s “Local People Meters.”
Rush Commun
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Mag Rack Campaign on Track
VOD Service’s First Consumer Effort Rides the Rails With NYC Commuters
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Mag Rack Campaign on Track
VOD Service’s First Consumer Effort Rides the Rails With NYC Commuters
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VOD’s Next Critical Step
Establishing VOD Ad Metrics Will Help Free On-Demand Programming Actually Stay Free
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Univision, Nielsen Resolve Spat Over LPMs
One of the most vocal critics of Local People Meters is still griping about the controversial system, even though Univision Communications In
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'Gilligan’ Scores As Escapist Fare
Putting a reality face on a vintage sitcom had to leave executives at the “very funny” network smiling last week.
