Marketing

Peterson Verdict Is Court TV Record

Court TV’s coverage of the decision against Scott Peterson last Friday afternoon delivered the largest audience in the network’s history.

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Zucker, Nevins Set for PROMAX

NBC Universal president Jeff Zucker, Home Box Office executive vice president Sheila Nevins and architect Daniel Libeskind are among the spea

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Peterson Trial Boosts Court TV

Court TV drew strong viewership during the first four days of deliberations at the Scott Peterson trial, the network said Wednesday.

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Great Ratings for History’s Alexander

The History Channel’s Alexander the Great special earned a 2.7 Nielsen Media Research household rating Sunday night

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Weekly Record for Daily Show

Comedy Central said The Daily Show with Jon Stewart posted its highest weekly viewership ever for its "Indecision 2004

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Raiding the Enemy Camp

Cable Operators and Interconnects Gain Firepower With Defectors From Broadcast’s Ad Sales Ranks

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Raiding the Enemy Camp

Cable Operators and Interconnects Gain Firepower With Defectors From Broadcast’s Ad Sales Ranks

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Cooking Up a Tastier Deal

Ad Executives Share Thoughts on How Local Cable Can Improve Its Ad Recipe

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News Channels Score Gains in Oct. Primetime TV Contest

The all-news networks tallied up winning performances in October, buoyed by their coverage leading up to last week’s presidential election.

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'Familiar’ Fox Carries Night

Viewers sometime prefer to stick with the familiar. Cable News Network rented out the floor of the NASDAQ exchange last Tuesday for its cover

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