Marketing

'Familiar’ Fox Carries Night

Viewers sometime prefer to stick with the familiar. Cable News Network rented out the floor of the NASDAQ exchange last Tuesday for its cover

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By: By Steve Donohue | Nov 8 2004 (All day)

Animated Comedy Rocks Ratings

Comedy Central's animated duo of South Park and Drawn Together drew many eyeballs Wednesday nig

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By: By Multi Channel News Staff | Nov 5 2004 - 8:24am

Comedy’s Recount Counts 2.1M Viewers

Comedy Central’s special election-night edition of The Daily Show with Jon Stewart, Election Night

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By: By Multi Channel News Staff | Nov 3 2004 - 2:00pm

Nielsen Splits Election-Ratings Vote

Fox News Channel led its all-news competitors in ratings for coverage of the election Tuesday night, averaging a 5.1 rating from 7 p.m.-3 a.m

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By: By Steve Donohue | Nov 3 2004 - 11:54am

Lifetime’s Identity Theft Steals Viewers

Lifetime Television said Tuesday that Lifetime Original MovieIdentity Theft: The Michelle Brown Story averaged 4.1 mil

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By: By Multi Channel News Staff | Nov 2 2004 - 1:31pm

Hispanics Count at Nielsen

Nielsen Media Research is now offering a media-buying tool to analyze reach and frequency among Hispanics nationally and in 19 individual mar

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By: By Linda Moss | Nov 1 2004 - 1:37pm

Black Viewing Shifts May Add Up to Ad Agita

African-American viewership patterns thus far in 2004 indicate that a handful of general-entertainment cable networks — offering original

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By: By R. Thomas Umstead | Nov 1 2004 (All day)

This Just In

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By: By Staff | Nov 1 2004 (All day)

Political Ads Gain Steam

Cable-advertising spending from political media buyers picked up steam considerably during the past three weeks, according to officials at sp

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By: By Multi Channel News Staff | Oct 29 2004 - 1:33pm

Anti-‘LPM’ Group, Task Force Meet

Talks have begun on the controversial “Local People Meter” issue.

Members of Don't Count Us Out -- a coalition of

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By: By Multi Channel News Staff | Oct 29 2004 - 12:49pm