Marketing

’05 Comes Up Roses for HGTV

HGTV rang in the new year in strong Nielsen fashion.

Led by its live, commercial-free coverage of the 116th Tournament

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Data Problems for Nielsen in 12 Markets

Nielsen Media Research is withholding New Year’s Eve local-ratings data for 12 markets in the West “due to an unusual set of hardware fai

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Arbitron Has New ‘Meter’ Man

Arbitron Inc. has named Pierre Bouvard president, “Portable People Meters” and international.

Bouvard had been the

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Ratings ‘Vinsanity’ for YES’ Nets Telecasts

The New Jersey Nets’ recent acquisition of National Basketball Association superstar Vince Carter has thus far yielded a ratings slam-dunk

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Taking the Delay Out of VOD Ads

Server Firms Working on Dynamic Ad Insertion

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Net Gains

Cable Programs Up Across Board

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History Makes History in 2004

The History Channel made ratings history in 2004.

The network recorded its best annual numbers ever, finishing up 18%

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No Drama: TNT Is 2004 Primetime Champ

With the final numbers in, “We Know Drama” Turner Network Television is officially cable’s winner in the primetime-ratings race for 200

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Fox News, CNN Claim '04 Victories

In a stunning showing, Fox News Channel outperformed its four cable-news rivals combined -- Cable News Network, MSNBC, CNBC and CNN Headline

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NGC’s DaVinci's Code Unlocks Ratings

National Geographic Channel special Unlocking DaVinci's Code: The Full Story was a record-setter for the network.

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