Marketing

ESPN’s Derby Saves Cable from July Shutout

ESPN’s Home Run Derby was cable’s only July hit.

According to a Television Advertising Bure

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Clinton Boosts Comedy’s Daily Show Ratings

Comedy Central said Tuesday that Monday night’s episode of The Daily Show with Jon Stewart, featuring former Preside

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Originals Boost USA in Primetime

Original fare, headed by the finale of limited series The 4400, abducted more viewers for USA Network in primetime tha

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Comedy: Fake News Beats Real News

Comedy Central’s The Daily Show with Jon Stewart outrated the cable news channels on three of the Democratic Nationa

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A&E Ups Gotti Order After Strong Debut

The premiere of Growing Up Gotti was the most-watched original-series debut in the history of A&E Network, prompti

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Travel Poker Rating Is Net’s Best Ever

Travel Channel came up flush Wednesday, notching its highest rating ever with its coverage of the World Poker Tour.

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DNC a Boost for Cable, CNN, CN8

Not unexpectedly, the cable news networks emerged as the undisputed winners at the Democratic National Convention this past week in Boston, w

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DNC Night Three Goes to CNN

On the third night of the Democratic National Convention, Cable News Network’s primetime coverage continued to lead in terms of total viewe

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Weather Channel Goes Co-Op

The Weather Channel has formed a new division within its TWC Media Solutions advertising group.

TWC Media Solutions --

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July a ‘Big Month’ for Hallmark

Hallmark Channel’s “Big Month of Westerns” July programming stunt helped to propel the network to an all-time primetime-ratings high fo

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