Marketing

Cable Show 2013: Lopez, Rodriguez Tout Network Plans To Industry

Celebrities Say Quality Content In Store For Respective Nets Targeting English-Language Latinos

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By: by R. Thomas Umstead | Jun 12 2013 - 1:44pm

Cable Show 2013: Social TV Apps Ripe for Consolidation

Panels Says Mass Adoption Key for Monetizing Viewer Interaction

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By: Andrea Morabito (Broadcasting & Cable) | Jun 11 2013 - 5:31pm

Cable Show 2013: Nets Press Nielsen To End Need For 'Frankenmetrics'

Ipad Viewing Could Be Added to Ratings in Fall 2014

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By: Jon Lafayette (Broadcasting & Cable) | Jun 11 2013 - 3:07pm

Cable Show 2013: Panel Says Fans Can Be Best Marketers

Execs Urge Embracing Marketing Innovation from All Places

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By: Andrea Morabito (Broadcasting & Cable) | Jun 11 2013 - 3:04pm

Cable Show 2013: Multicultural Nets to Distributors -- Make Room

Panelists Say Multiethnic Markets Present Growth Prospects for Cable Companies

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By: Kent Gibbons | Jun 11 2013 - 2:45pm

Senators Press Nickelodeon To Ban Junk Food Ads

Praise Net’s Children’s Health Initiatives, But Ask It to Follow Disney’s Lead

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By: John Eggerton | Jun 11 2013 - 12:48pm

Cable Show 2013: The Evolution Will Be Televised

Bright Future But Winding Path Seen for Multiscreen Ad Addressability

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By: Dade Hayes (B&C) | Jun 10 2013 - 6:35pm

Cable Show 2013: Al Jazeera America ‘Coming Out’ in DC

Network Announces Its Launch at Confab

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By: Kent Gibbons | Jun 10 2013 - 11:22am

Ion Media 'Delivering' Lunch to Media Buyers

Network Executing Other Brand Initiatives with 30 Agencies Nationwide

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By: MCN Staff | Jun 10 2013 - 10:59am

Lower Broadcast Prices Hikes Could Send a Signal to Cable

With Less Upfront Volume, Media Buyers Try to Hold the Line

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By: Jon Lafayette (Broadcasting & Cable) | Jun 9 2013 - 5:44pm