Marketing

3.6M Reunite with Nanny on Lifetime

Lifetime Television’s The Nanny Reunion: A Nosh to Remember averaged 3.6 million viewers Monday night, the network s

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TCTA Takes the Fast Laine

The Texas Cable & Telecommunications Association has selected a well-connected political operative to be its president and chief operatin

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Nielsen Shuffles Senior Execs

In a reorganization of its senior management, Nielsen Media Research Monday promoted Sara Erichson to the post of general manger of national

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Simmons Voices Support for ‘LPMs’

Another media heavyweight has come out in support of Nielsen Media Research’s “Local People Meters.”

Rush Commun

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Mag Rack Campaign on Track

VOD Service’s First Consumer Effort Rides the Rails With NYC Commuters

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Mag Rack Campaign on Track

VOD Service’s First Consumer Effort Rides the Rails With NYC Commuters

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VOD’s Next Critical Step

Establishing VOD Ad Metrics Will Help Free On-Demand Programming Actually Stay Free

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Univision, Nielsen Resolve Spat Over LPMs

One of the most vocal critics of Local People Meters is still griping about the controversial system, even though Univision Communications In

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'Gilligan’ Scores As Escapist Fare

Putting a reality face on a vintage sitcom had to leave executives at the “very funny” network smiling last week.

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NBA’s On a Cold Streak

National-Ratings Slump Has Beset Pro-Hoops Circuit

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