Marketing

NBA’s On a Cold Streak

National-Ratings Slump Has Beset Pro-Hoops Circuit

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Cable Sweeps Up

Basic Bests B’cast To Take Nov. Crown

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Food’s ‘Kitchen’ Hot in Nov.

Viewers were “In the Kitchen” with Food Network in November.

Ratings for the weekday programming block were up 21%

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Hallmark Gets Record for Christmas

Hallmark Channel original movie A Boyfriend for Christmas set a ratings record for the network.

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7.2M+ Visit TBS’ Gilligan’s Island

TBS said the debut episode of reality series The Real Gilligan’s Island Tuesday night drew more than 7.2 million vie

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ESPN Wins Nov. Despite Drop

Despite a double-digit drop, ESPN led basic cable in primetime during November.

The total-sports network averaged a 2.

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Woodie in the Spotlight at Comcast

Phillip Woodie has joined Comcast Corp.’s Comcast Spotlight ad-sales unit as director of multicultural sales.

Woodie

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Univision Drops Nielsen Suit

Univision Communications Inc. has dropped the lawsuit it brought against Nielsen Media Research this summer over the rollout of “Local Peop

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NCC Spots Up with Azteca America

National Cable Communications is breaking into the broadcast business.

The cable rep firm announced Monday that it has

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'Spike@9’ Gets Mixed Results

After two weeks, Spike TV’s original reality and documentary series have gotten off to a somewhat slow start.

The fo

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